poetry and prose about place

Creating a marketing plan

with 6 comments

As a writer, I think a lot about the various stages of writing.

I describe the time spent in these various stages in this way:

Creative Process (the writing, plotting, world-building and character-creation) –  10% of the time.

Editing Process (drafts after the first, grammar and spelling, refining of language and pace, checking character arcs, checking symbol recurrence, refining detail, working with editor and publisher) – 40% of the time

Marketing Process (interacting with publisher, launches and readings, selling books, book fairs, social media, advertising, writing blurbs and press releases) – 50% of the time.


I am a planner, a bit surprised to say I have never created a plan for the marketing of my books. So this will be the next step in my writing career.


two poetry books


A little research has given me the main ingredients of a Marketing Plan:

  1. a summary for reference – pulls together the main points of the plan and states my marketing goals
  2. identification of customers – who they are and where to find them
  3. development of a unique selling point – a way to separate your product from others
  4. a pricing strategy – price of your product and timing of offers
  5. a distribution plan – how customers will buy from you



In the next few weeks, I will think about and write down these components as they relate to my products: my books and paintings.


Have you ever created a marketing plan and did it help you to meet your goals?


Copyright Jane Tims 2018


6 Responses

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  1. I did~well, it is a continuing process. I found it very helpful in crystallizing my vision. I used a book called, “The Right Brain Business Plan”, and found that very helpful AND enjoyable.
    I really like your paintings, and the books you wrote look really wonderful.

    Liked by 1 person


    April 26, 2018 at 10:55 am

    • Hi. I think I’ll have a look at the book, looks like it’s made for artists. I think you’d like my book ‘within easy reach’ … all about wild edible plants and eating local food. Thanks! Jane


      jane tims

      April 26, 2018 at 1:56 pm

  2. I’ve never created a marketing plan, but it sounds like a good idea.

    Liked by 1 person


    April 19, 2018 at 11:40 pm

    • Hi. Just doing my taxes was instructive; I just ignore things like exchange rates and I need to have a realistic idea of what my books cost me versus how much I make from sales. I never hope to break even but I should know the truth and aim my small efforts in the right direction! Thanks, Jane


      jane tims

      April 25, 2018 at 10:21 am

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