nichepoetryandprose

poetry and prose about place

Posts Tagged ‘author

Authors Coffee House October 25

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Looking forward to another of our Authors Coffee Houses. Chuck Bowie, author of the Donovan: Thief for Hire Series, will be reading from his work-in-progress:

‘Death Between the Walls’ – An Old Manse Cozy Mystery
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‘When Emma returns to small town New Brunswick to manage the Manse Arts Centre, she assumes the tenants will be the challenge. And then people start dying…’
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The reading will take place at 7 PM on Thursday evening (October 25, 2018) at the Holy Trinity Anglican Church, 1224 Highway 101 in Nasonworth.
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There will be coffee, tea, juice, and cookies from The Goody Shop.
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A free will offering will go to support the Fredericton SPCA.
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You will be first to hear from Chuck’s new book! We always have a lot of fun and lots of time for questions.
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chuck bowie poster.jpg
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All my best,
Jane

Written by jane tims

October 21, 2018 at 8:22 pm

Creating a marketing plan

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As a writer, I think a lot about the various stages of writing.

I describe the time spent in these various stages in this way:

Creative Process (the writing, plotting, world-building and character-creation) –  10% of the time.

Editing Process (drafts after the first, grammar and spelling, refining of language and pace, checking character arcs, checking symbol recurrence, refining detail, working with editor and publisher) – 40% of the time

Marketing Process (interacting with publisher, launches and readings, selling books, book fairs, social media, advertising, writing blurbs and press releases) – 50% of the time.

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I am a planner, a bit surprised to say I have never created a plan for the marketing of my books. So this will be the next step in my writing career.

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two poetry books

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A little research has given me the main ingredients of a Marketing Plan:

  1. a summary for reference – pulls together the main points of the plan and states my marketing goals
  2. identification of customers – who they are and where to find them
  3. development of a unique selling point – a way to separate your product from others
  4. a pricing strategy – price of your product and timing of offers
  5. a distribution plan – how customers will buy from you

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In the next few weeks, I will think about and write down these components as they relate to my products: my books and paintings.

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Have you ever created a marketing plan and did it help you to meet your goals?

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Copyright Jane Tims 2018

 

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