poetry and prose about place

Posts Tagged ‘author

Authors Coffee House October 25

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Looking forward to another of our Authors Coffee Houses. Chuck Bowie, author of the Donovan: Thief for Hire Series, will be reading from his work-in-progress:

‘Death Between the Walls’ – An Old Manse Cozy Mystery
‘When Emma returns to small town New Brunswick to manage the Manse Arts Centre, she assumes the tenants will be the challenge. And then people start dying…’
The reading will take place at 7 PM on Thursday evening (October 25, 2018) at the Holy Trinity Anglican Church, 1224 Highway 101 in Nasonworth.
There will be coffee, tea, juice, and cookies from The Goody Shop.
A free will offering will go to support the Fredericton SPCA.
You will be first to hear from Chuck’s new book! We always have a lot of fun and lots of time for questions.
chuck bowie poster.jpg
All my best,

Written by jane tims

October 21, 2018 at 8:22 pm

Creating a marketing plan

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As a writer, I think a lot about the various stages of writing.

I describe the time spent in these various stages in this way:

Creative Process (the writing, plotting, world-building and character-creation) –  10% of the time.

Editing Process (drafts after the first, grammar and spelling, refining of language and pace, checking character arcs, checking symbol recurrence, refining detail, working with editor and publisher) – 40% of the time

Marketing Process (interacting with publisher, launches and readings, selling books, book fairs, social media, advertising, writing blurbs and press releases) – 50% of the time.


I am a planner, a bit surprised to say I have never created a plan for the marketing of my books. So this will be the next step in my writing career.


two poetry books


A little research has given me the main ingredients of a Marketing Plan:

  1. a summary for reference – pulls together the main points of the plan and states my marketing goals
  2. identification of customers – who they are and where to find them
  3. development of a unique selling point – a way to separate your product from others
  4. a pricing strategy – price of your product and timing of offers
  5. a distribution plan – how customers will buy from you



In the next few weeks, I will think about and write down these components as they relate to my products: my books and paintings.


Have you ever created a marketing plan and did it help you to meet your goals?


Copyright Jane Tims 2018


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