Posts Tagged ‘author’
Authors Coffee House October 25
Looking forward to another of our Authors Coffee Houses. Chuck Bowie, author of the Donovan: Thief for Hire Series, will be reading from his work-in-progress:
‘When Emma returns to small town New Brunswick to manage the Manse Arts Centre, she assumes the tenants will be the challenge. And then people start dying…’

Written by jane tims
October 21, 2018 at 8:22 pm
Posted in Authors Coffee House, books with a strong sense of 'place', Uncategorized
Tagged with author, Authors Coffee House, Chuck Bowie, cozy mystery, mystery, reading
Creating a marketing plan
As a writer, I think a lot about the various stages of writing.
I describe the time spent in these various stages in this way:
Creative Process (the writing, plotting, world-building and character-creation) – 10% of the time.
Editing Process (drafts after the first, grammar and spelling, refining of language and pace, checking character arcs, checking symbol recurrence, refining detail, working with editor and publisher) – 40% of the time
Marketing Process (interacting with publisher, launches and readings, selling books, book fairs, social media, advertising, writing blurbs and press releases) – 50% of the time.
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I am a planner, a bit surprised to say I have never created a plan for the marketing of my books. So this will be the next step in my writing career.
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A little research has given me the main ingredients of a Marketing Plan:
- a summary for reference – pulls together the main points of the plan and states my marketing goals
- identification of customers – who they are and where to find them
- development of a unique selling point – a way to separate your product from others
- a pricing strategy – price of your product and timing of offers
- a distribution plan – how customers will buy from you
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In the next few weeks, I will think about and write down these components as they relate to my products: my books and paintings.
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Have you ever created a marketing plan and did it help you to meet your goals?
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Copyright Jane Tims 2018
Written by jane tims
April 18, 2018 at 12:56 pm
Posted in books by Alexandra Jane Tims, marketing, writing a novel
Tagged with author, books, ideas for selling books, marketing, marketing plan for authors, objectives, selling books, stages of writing